TAKING COMPETITOR BUSINESS

Business is war

“Thus do many calculations lead to victory, and few calculations to defeat; how much more no calculations at all! It is by attention to this point that I can foresee who is likely to win or lose.” – Sun Tzu

Sun Tzu lived almost 500 years BC, in the kingdom of Wu. He wrote 13 chapters on the ART OF WAR. When he, and the leaders that followed after him, applied the principles from these chapters, they never lost a war!

But what does this have to do with sales? The parallels between war and sales are remarkably similar. War is about; battle of intelligence, strategy, planning, strength and skill. A study of these elements reveals much about the most effective way to approach strategies to win competitor business in sales.

Mercuri International helps their customers to approach plans to win new business with the exactness of warring generals. The hunt is exhilarating. Strategic planning reveals information that empowers and makes sales teams hold their breaths for the right moment. Often, resulting in, unprecedented levels of commitment and enthusiasm.

We seldom have more than one chance to win business from our competitors. Significantly increase the chances of winning new business with the first attempt, and boost your sales-enthusiasm at the same time. Call us to discuss how we could help you achieve this.
Please phone 011 807 59 89.

Making strategies work Competence works strategies 08’s plan = ’09’s agenda? Systems make strategies work	Winning the market share war Business is war Plans that win business Executing those plans	Customers as promoters Before you start with customers Only 9’s and 10’s get you in Getting it right	Mail us: francoisb@mercuri.co.za leonc@mercuri.co.za andreg@mercuri.co.za	Come work with us: If the sky is the limit and success is top of your list? Send your C.V and be part of our team and contribute to trade and industry development.
Key accounts = 27% profit Win new business in your KA’s Customer relations that last Who owns your key accounts?	Why training alone does not work Creating new behavior-DNA The 4.2% challenge Think like an FD	Our areas of speciality Tailored programmes Learning Path SETA Accreditation	Visit us: Mercuri International SA (Pty) Ltd 9 Autumn Street Rivonia South Africa	Please contact us: Tel: 27 (0) 11 807 5989 Fax: 27 (0) 11 807 6099

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Mercuri International SA (Pty) Ltd

Francois Barnard - Managing Director

TAKING COMPETITOR BUSINESS